Zoho CRM is a versatile Customer Relationship Management (CRM) software solution designed to empower businesses of all sizes to manage their sales, marketing, customer support, and service operations effectively. Established in 2005, Zoho CRM has grown to become a prominent player in the CRM market, known for its user-friendly interface, extensive feature set, and affordability, making it particularly appealing to small and medium-sized enterprises (SMEs).

The Zoho CRM platform serves as a centralized hub where businesses can store, organize, and analyze customer data to foster stronger relationships and enhance customer engagement. It offers a range of modules and tools tailored to different aspects of CRM including, sales, marketing and customer support. Zoho CRM offers seamless integration with a wide range of third-party applications and services through Zoho Marketplace, allowing businesses to extend the platform's functionality according to their specific needs. Customization options enable businesses to tailor workflows, forms, and reports to align with their unique processes and requirements.